The Dos and Don’ts of TikTok- Best Practices for Success

In the ever-evolving world of social media, TikTok has emerged as the fastest-growing platform with a massive audience base. It is among the best platforms to increase the exposure of your brand, connect with your audience, boost engagement, and drive success for the business. Your audience expects you to follow certain ethics and practices that depict that the brand is serious about its marketing efforts and values its customers. TikTok is not a pure business platform where mass promotion will work. It is a platform that allows you to promote your brand in an entertaining and inspirational way rather than direct selling. It is a platform where authenticity reigns supreme and creativity knows no bounds; therefore, high-quality content and proper marketing strategies are paramount. The competitive landscape of TikTok has made it vital for marketers, businesses, and brands to follow certain dos and don’ts to elevate content and propel success. In this blog, we will discuss the important Do’s and Don’ts you should follow in order to cater to the platform’s audience and improve your TikTok presence.

The Do’s for TikTok growth and success

The techniques you employ in your TikTok marketing strategy will determine the growth of your profile. Navigate this dynamic platform by delving into the Do’s that you should follow to transform your TikTok profile into a flourishing empire:

Authenticity always Wins

Viewers interact with content that is authentic, light-hearted, informal, entertaining, and unique. You should focus on authenticity as it resonates with your audience and gives them a relevant reason to follow you for a longer period. Genuineness and Authenticity allow you to foster trust, loyalty, and genuine connections that play a crucial role in the growth and success of your TikTok account. In the beginning, gaining loyal followers even after curating authentic content is difficult; therefore, you can buy real TikTok followers who will fuel your profile for better organic reach and visibility.

Engage as much as possible


Engagement should be not only from the audience side but also from the creators. Your audience expects responses from you, and it’s your responsibility to make them feel valued. To do that, respond to the comments, messages, and requests. Foster conversations in the comment section to show appreciation and gratitude to your followers. According to researchers, responding to comments in the first 3 seconds helps you foster strong connections with your followers. Besides that, collaborate with other creators to build a strong community and boost engagement.

Ride the Trend Waves

Participating in the trends should be the most important part of your TikTok strategy. It helps you stay relevant, reach new audiences, boost your content visibility, and bring massive engagement to your profile. To perform that, understand your audience, find the existing challenges and trends that align with your brand voice and message, and resonate with your audience. Add your own creative twist to the challenge to make it more entertaining and unique.

Always add Music to your Videos

TikTok is a “sound” platform unlike Twitter, Instagram, Facebook etc. Even 88% of users said that for them, sound is an important part of their TikTok experience. Videos with a lack of any sound do not interest them at all. Therefore, whenever you add any video, it’s crucial to find and add a relevant sound that resonates with the content and theme of your video. This gives perfect background music to your content and offers a pleasing experience to the viewers, thus increasing engagement.

Use Full-Screen Focus


TikTok users prefer to see content in portrait mode that fits the whole screen accurately. To do that, you should use a 9:16 video format, which is basically a full-screen canvas to enhance the user experience. Whatever content you are publishing, utilizing the entire screen encourages the audience to focus on your content without any distractions and get an immersive experience.

Use Hashtags Strategically

Hashtags are the secret ingredients in the recipe of the TikTok strategy. To make your videos reach a wider audience, ensure you add a combination of trending, relevant, and brand-specific hashtags. Creating your brand hashtag is important to establish a recognizable brand identity. You can easily increase discoverability and enhance reach and visibility to a more focused and targeted audience using hashtags.

The Don’ts that can ruin your TikTok performance

There are many pitfalls that could be troublesome for your TikTok profile and will affect its performance negatively. It can hinder your TikTok success and your growth on this platform. Therefore, to ensure reaching the potential audience and get more engagement, consider the following Don’ts in your TikTok strategy:

Don’t Overpromote


TikTok is a platform where most audiences come to get entertainment and refresh their minds. As a business, you should not bombard them with promotional content and messages that solely include selling your products and services. The content should be entertaining, engaging, and informative, which can connect with the audience on a deeper level. As a brand, you should try to develop authentic connections by using high-quality interactive content rather than promotional content.

Don’t Repost Content from Other Platforms

The most common mistake that many businesses make while posting on TikTok is reposting material from other social media platforms. Just because a particular video got good engagement on Facebook and Instagram doesn’t mean it will perform the same on TikTok. You have to create an optimized video for the TikTok platform separately using effects, filters, hashtags, and trending sounds. However, it doesn’t mean that you have to create the video from scratch. It simply means optimizing the video according to the TikTok audience and prevailing trends of this platform.

Don’t violate the Guidelines and Rules

Just like any other platform, TikTok also has specific rules and guidelines that ensure safe and user-friendly content on this platform. Some important guidelines like avoiding hate speech and harassment, respecting copyright and intellectual property, respecting privacy guidelines, etc, hold immense importance in the TikTok world. Violations of such guidelines may result in the suspension of your account.


We have discussed all the important Do’s and Don’ts you should follow to thrive on TikTok and turn your TikTok vision into reality. Knowing what to do and what not to do helps you craft effective strategies that can set you apart in this dynamic and vibrant world of TikTok. Moreover, this knowledge helps you to avoid the approaches and practices that may hinder your presence and success on TikTok. So, what are you waiting for? Embark on an exceptional TikTok journey with the immersive knowledge of the Do’s and Don’ts of this platform.







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